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REPLY
Health News Reporting: Reply
Miriam Schuchman, MD, and
Michael S. Wilkes, MD, PhD
15 November 1997 | Volume 127 Issue 10 | Page 948
IN RESPONSE:
It's true that coverage of a scientific study or a clinical event by a leading news outlet can stimulate a surge of interest by smaller media outlets around the country. This gives a few reporters at such places as The New York Times or "ABC News" a certain amount of influence over national media coverage. In addition, reporters need close contacts with well-placed persons (their sources). To the extent that any one source is relied on too heavily, news reporting may seem biased. Journalists can best protect themselves against biased reporting by turning to an array of qualified experts able to offer diverse opinions. This is not always so easy because some medical scientists would rather not speak to the press.
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State University of New York at Buffalo; Buffalo, NY 14215
University of California, Los Angeles; Los Angeles, CA 90095
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